Delivering exceptional digital experiences is no longer a luxury—it’s a necessity. Instead of long deployment, Experience Cloud empowers organizations to create portals, websites, and communities – all connected with your Salesforce data.
What is Salesforce Experience Cloud?
Formerly known as Salesforce Community Cloud, Experience Cloud is a platform that helps businesses create customized digital experiences. With the help of Experience Cloud, you can connect with customers, partners, and employees, collaborate easily, engage with them, and provide personalized content in a secure and user-friendly environment.
What Digital Experiences Can You Create in Experience Cloud?
Source: salesforce.com
- Customer Portals: Make self-service portals where customers can find support resources, FAQs, product guides, and chat with others to solve problems.
- Partner Portals: Build spaces for partners, suppliers, and distributors to share sales info, collaborate on deals, and manage projects together.
- Employee Communities: Create digital communities for your employees to connect, share knowledge, work on projects, access training, and stay updated on company news.
- Branded Websites: Develop branded websites with customizable designs and content to showcase products, events, and company info, all seamlessly linked with Salesforce.
- Mobile Apps: Design mobile apps that let users access information, interact with communities, and collaborate using iOS and Android devices.
- Knowledge Bases: Curate comprehensive knowledge bases with articles, tutorials, and guides to help customers, partners, and employees solve problems effectively.
- Event Registration Portals: Set up portals for events like conferences and webinars, allowing attendees to register, view agendas, and engage with speakers and other participants.
- Training and Certification Platforms: Build online training platforms with interactive courses and certifications for employees, partners, and customers.
- E-Commerce Storefronts: Launch online stores integrated with Experience Cloud for customers to browse products, make purchases, and track orders seamlessly.
- Service Request Portals: Implement portals for customers to submit inquiries and support tickets, helping organizations manage cases and deliver great customer service.
Explore how we helped Oxford Summer Courses create a Student Portal with all the essential info about students’ upcoming courses and travel details.
Key Features of Salesforce Experience Cloud:
Source: salesforce.com
- Custom Branding: Tailor digital experiences with company logos, colors, and themes for brand consistency and recognition.
- Community Templates: Pre-built templates for quick setup of customer forums, partner portals, or employee communities, reducing development time.
- Content Management: Effortlessly create, publish, and manage content, with granular control over moderation and permissions.
- Integration: Seamlessly integrates with other Salesforce products like Sales Cloud and Service Cloud for shared data and workflows, ensuring a unified user experience.
- Mobile Optimization: Responsive design and mobile-friendly features for accessibility on all devices, enhancing user engagement anytime, anywhere.
- Eistein AI-Powered Tools: Personalized articles, content, and offers based on user preferences and behaviors.
- Collaboration Tools: Real-time communication features such as chat, messaging, and file sharing to foster collaboration and innovation within digital communities.
Watch our video to learn more about how drag-and-drop builder in Experience Cloud and personalized content assist you in engaging with your customers.
Final Thoughts
Overall, the key features and functionality of Salesforce Experience Cloud empower organizations to create immersive, personalized, and engaging digital experiences for their customers, partners, and employees. From customizable branding and community templates to content management, integration, mobile optimization, and collaboration tools, Experience Cloud provides a comprehensive solution for building and nurturing digital communities that drive success in today’s digital-first world.
Not sure where to start? Read more about our Experience Cloud implementation packages.
