On August 2, 2023, Salesforce announced the general availability of Starter, a foundation CRM app that brings sales, service, and marketing capabilities together.
Let’s explore what Salesforce Starter is and what it is the fastest way to get started with Salesforce.
What Is Salesforce Starter?
Salesforce Starter is an all-in-one lightweight CRM app designed for small and growing businesses. This new app brings together sales, service, and marketing capabilities to help businesses effectively manage their customer relationships, centralize important data, and grow more efficiently.
Using Starter, SMBs can make the most out of their CRM from day one with in-built features like guided onboarding, reporting templates, pre-built dashboards, AI, and unified customer data.
One of the main benefits of the Salesforce Starter app is that is designed to be scalable. As SMBs are growing, they will be able to add more customization, automation, and integration solutions to align with business goals instead of costly migration to the “serious” CRM.
What Is Included in Salesforce Starter?
Salesforce Starter brings the essential features from Sales Cloud, Marketing Cloud, and Service Cloud. Let’s have a closer look.
Sales Cloud Functionality Included:
- Configurable homepage with a view of Contacts, Leads, Opportunities
- Deal management with pipelines and prebuilt sales stages
- Customizable dashboards and reports
Source: salesforce.com
Service Cloud Functionality Included:
- Case management
- Tools for creating and publishing knowledge articles
- Integration of email and web support channels
Marketing Cloud Functionality Included:
- Pre-made email templates and Einstein Send Time Optimization tool
- Smart segmentation with the simple creation of segmented lists
- Customer journey visualization using flows
Source: salesforce.com
Availability and Pricing
Salesforce Starter has been generally available since the beginning of August 2023 at a price of $25 per user per month. Please note that marketing capabilities will become generally available during August 2023.
Conclusion
With Salesforce Starter in their arsenal, small businesses can truly level up their operations and make significant strides toward their goals. By consolidating sales, service, and marketing capabilities into one cohesive platform, businesses can now enjoy convenient access to all the essential tools they need to thrive and succeed.
