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How to Nurture Leads Using Forms in Marketing Cloud Account Engagement

Forms in Salesforce Account Engagement (also known as Pardot forms) are web forms that can be created and managed within the Salesforce platform.

If you want to gather information about website or landing page visitors, a Pardot form is the way to go. These forms help convert anonymous visitors into identified prospects, but their usefulness doesn’t stop there.Once visitors become prospects, you can use forms to gain further insight into their needs and preferences.

How to Create a Pardot Form?

In this video, I’ll guide you through the step-by-step process of creating a Pardot form from the ground up.

Conclusion

I hope that now Pardot forms have become clearer to you. If you liked the video, subscribe to ENWAY’s YouTube channel for more helpful videos about Salesforce features.