According to a Freshworks study, 71% of small businesses use CRM. Implementing a CRM is one of the smartest investments you can make for your business in 2025. It boosts revenue, cuts costs, and helps you retain customers for the long term. However, there’s one
Here, I’m going to share my personal opinion on a topic that’s on the minds of many businesses — the cost of Salesforce. Is it really too expensive, or are there hidden values that make it worth every penny? Let’s find out! In my experience,
According to Reuters, the United Arab Emirates’ economy grew by 3.4% in the first quarter of 2024, compared to the same period in the previous year. In response, businesses across the region are increasingly adopting new technologies to remain competitive, boost efficiency, and enhance customer
Salesforce is a powerful Customer Relationship Management (CRM) platform that drives sales and boosts sales productivity. It all starts with Salesforce Sales Cloud and its editions. Understanding the differences between editions can help you choose the one that best fits your organization’s needs. In this
Companies across the globe are striving to reduce their environmental impact. Salesforce, a leader in customer relationship management (CRM), has developed a solution to help businesses achieve their sustainability goals and ensure compliance with ESG principles. This solution is called Salesforce Net Zero Cloud. Let’s dive into
Who owns the data—owns the competition. With consumers expecting personalized experiences and tailored solutions, businesses must leverage data analytics tools to gain deep insights into customer interactions and market trends. Let’s delve into how Tableau and CRM Analytics revolutionize the way businesses understand their audience
E-commerce is not just a trend but a necessity for businesses looking to thrive in the competitive market landscape. According to Forbes, 22.6% of total retail sales will be conducted online in 2027.With these forecasts in mind, having a robust e-commerce platform is essential for
Nonprofit organizations are real superheroes in addressing social, environmental, and humanitarian issues worldwide. But, guess what? Even superheroes need a helping hand sometimes. CRM systems offer nonprofits a friendly toolkit to manage donors, volunteers, and programs more efficiently. In this article, you will learn about
Salesforce can be much more than a customer relationship management tool, extending its features to a centralized hub of business data. That’s why integrating accounting functions has become popular. Here is our pick of top accounting apps that can be found on AppExchange, the official marketplace for Salesforce apps.
In 2024, staying ahead in the game of marketing requires more than just traditional strategies. This is where Salesforce Marketing Cloud comes into play, offering a comprehensive suite of tools to streamline your marketing efforts and drive meaningful connections with your audience. We can break