An international financial services company and a long-term ENWAY customer. This case covers its UK branch, which provides corporate vehicle payments to business clients.
Financial Services Sales Cloud Integration The company’s order forms are built in Salesforce: a web form the client completes, and an internal form a sales rep completes for them. Both end at a payment step. There are three options in the payment logic: an agreement to weekly collection from the client’s bank account; that agreement plus a refundable deposit; or a stored payment card. Which option a client is offered depends on the Customer’s own business logic and on the credit bureau reports pulled during the order. This case covers the stored payment card. The bank collection agreement and the deposit are covered in a separate case study. The Customer came to ENWAY to capture a card on the Salesforce order form, confirm it works, and keep it chargeable without holding the card number in Salesforce, plus billing logic in Salesforce that decides per transaction whether to invoice it or charge the card. ENWAY integrated Cybersource, Visa’s payment and fraud management platform, with Salesforce over its REST API. No managed package is involved: the callouts are built in Apex in the branch’s own org. The Customer can now open an account at whatever limit is approved , including zero, so an order can be accepted on flexible terms that suit the client rather than one fixed set of requirements for everyone. Having a workable option to offer, instead of a single template, is what keeps clients from ordering elsewhere. Spending past the approved limit goes to a card already on file, so the invoiced balance stays inside that figure. Client debt is capped by design rather than building up and being chased afterwards, and the Customer sees the difference in its own financial results.Industry
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