Smarty Address Integration for a Financial Services Company

Industry

Financial Services

Products

Sales Cloud, Service Cloud

Service

Integration

Customer

A global financial company that helps businesses spend less by providing corporate payment solutions and payment cards.

Challenge

The Customer’s branch office in the USA faced issues with inaccurate and incomplete address information when the company’s clients were applying for credit. This resulted in operational delays and required significant time for manual address verification. Additionally, it created compliance risks related to KYC (Know Your Customer) regulations as the company struggled to maintain accurate customer data.

The Customer needed a solution to validate addresses in order forms, ensuring only accurate data was entered into Salesforce from the start. As a result, the company turned to ENWAY for assistance.

Solution

The ENWAY team successfully integrated the Smarty address verification with the Сustomer’s Salesforce environment through the US Street Address API.

How it Works: When the Customer’s clients apply for credit, a sales representative fills out an order form that includes the client’s U.S. address. The provided address is then verified by managers using the Smarty address tool, which compares the input to a validated address in its database. All addresses in the database are standardized according to USPS guidelines. After verification, managers can view one of four possible results directly within Salesforce. Smarty also alerts managers if the address is real but not listed in USPS data or if an apartment or suite number is missing or unrecognized. If the address cannot be verified, a sales representative contacts the client for clarification.

Results

The integration of the Smarty address verification tool into the Сustomer’s Salesforce environment led to data accuracy improvements for the company. Address validation ensured most addresses were accurate and complete, reducing the need for manual corrections and speeding up credit application processing. With improved data, the company enhanced its KYC compliance, lowering the risk of regulatory penalties. The company’s clients also enjoyed a smoother application process with faster responses.