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Data Migration from Microsoft Dynamics 365 to Salesforce

Industry

Financial Services

Products

Sales Cloud

Service

Data Migration

Customer

An international financial company providing corporate payment solutions and payment cards to help businesses optimize budgets.

Challenge

The Customer’s UK department decided to migrate from Microsoft Dynamics 365 to Salesforce to unlock greater flexibility and automation capabilities.

The project faced several challenges:

  • A very tight timeline for the full migration
  • Existing business processes that did not fit the Salesforce architecture
  • Limited tools for extracting data from Microsoft Dynamics 365, especially compared to Salesforce tools like Data Loader

In particular, extracting large volumes of structured data from Microsoft Dynamics 365 became a key technical obstacle.

Solution

Despite these obstacles, the ENWAY team designed and delivered a multi-step migration approach:

  1. Data Model and Process Redesign. The team adapted the existing Microsoft Dynamics 365 data model to fit Salesforce architecture:
    – Implemented record types, page layouts, and basic automations
    – Redesigned relationships where direct equivalents did not exist (e.g., replacing multi-object lookups)
    – Simplified and optimized business processes (e.g., replacing multiple checkboxes with multi-select picklists and dependent fields)
  2. Data Extraction. Since standard and open-source tools proved slow and unreliable, the team used the Microsoft Dynamics API. Custom scripts were developed to extract required data and transform it into structured CSV files.
  3. Staging Layer in Salesforce. Dedicated staging objects were created in Salesforce. Extracted data was first loaded into these objects in raw format to ensure safe and controlled processing.
  4. Data Transformation and Migration. Custom batch processes were developed to parse and transfer data from staging objects into core Salesforce objects. This included complex data types such as activities, tasks, and emails.

Results

The migration to Salesforce was successfully completed within the required timeline.

The new system provided a scalable and flexible foundation for the business, enabling further automation of sales processes and improving overall usability. Sales teams quickly adopted the platform and reported a more user-friendly and efficient workflow compared to the previous system.

Overall, the migration unlocked new opportunities for process optimization and consolidated business operations into a single Salesforce CRM.

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