Axendo: Salesforce Implementation

Industry

Professional Services

Products

Sales Cloud

Service

Implementation

Customer

Аxendo is a supplier of play and leisure equipment with expertise in wooden and aquatic solutions. The company partners with public and private developers, resorts, and contractors to deliver top-notch recreational spaces for children and families.

Additionally, Axendo provides maintenance, training, spare parts, and after-sales service. Geographically, Axendo operates in the UAE, Oman, Qatar, and Saudi Arabia.

Challenge

At Axendo, managers were using spreadsheets for storing data about customers, suppliers, contractors, etc. The info about suitable equipment and its prices were kept in the separate price books provided by suppliers.

Also, quotes for customers were created manually. All that slowed down the sales process. For this reason, the company decided to implement the Salesforce CRM and chose ENWAY as a reliable partner.

Solution

ENWAY has assisted Axendo with Salesforce implementation and digitalizing the sales process.

Milestones we did:

Initial Salesforce configuration;
Setting up the whole sales process from the open lead to the closed won opportunity;
Adding custom fields to the standard objects (for example, the Organization type);
Creation of the Implementation projects custom object that summarizes automatically created connected tasks, related to each sales stage;
Dynamic quote generation using multiple variables and templates;
Creation and import of price lists with the possibility to embed the equipment images right into the product record. Also, the product image will automatically be visible in the quote that includes this particular item.

“We are extremely satisfied with the partner that was suggested to us: very committed, responsive and flexible in adjusting to our needs.”

Anne Laurent-Schmelzle

Managing Partner at Axendo

Results

With the implemented Salesforce solution, Axendo has received a tool to make the sales process transparent and manageable. All crucial info has one source of truth, and the sales process is clear and traceable. Now, Axendo management benefits from immediately available reports, and Salesforce CRM makes the coordination and follow-up of proposals far more efficient for the whole team.

Also, the Axendo team saves time by automatically generating quotes and referring to the price books that are kept directly in their Salesforce database.