Education
Sales Cloud
Implementation
Since 2020 Melio has been helping its customers – international students – to get into UK universities by providing them with exceptional online education.
Melio courses include short academic online courses and university preparation for UK universities including the University of Oxford and the University of Cambridge.
Before Melio and ENWAY started collaborating, the company didn’t have any CRM.
Leads from the application form were processed manually, and the data was stored in spreadsheets. Melio managers tracked the customer pipeline and formed groups without the help of automated solutions. It was therefore becoming increasingly complex to combine customer information from different channels. As a result, the sales process slowed down.
So, the company started looking for an effective way to manage leads and turned to ENWAY for Salesforce implementation.
ENWAY’s team enjoyed this challenging project, which included:
“For Melio it was great to move from a spreadsheet based model to more of a CRM. We’re grateful for ENWAY’s work with us on this, taking time to understanding our requirements and limitations and delivering a solution that matched our needs at this stage of our company’s growth. We’re happy to continue to work with them on our Salesforce customisation needs.”
As a result, Melio received a powerful tool to work with its potential and existing customers. Following the customer’s requirements, we focused on standard Salesforce objects, combining them with custom ones. It allowed us to create a manageable and customizable solution.
The data about students and formed groups now is well-structured and kept in the cloud. The sales process becomes automated, and Melio managers can convert leads faster and more efficiently.